Price Positioning

If our supermarkets are going to drive growth in the UK through continued premiumisation of private label (in addition to space expansion), where does it leave brands in terms of price positioning? Managing the pricing strategy of your portfolio is best done when you know how a category actually works in terms of price. If you know which are the sub-sectors, the pack sizes, the flavors, the formats that best respond to price changes then you can ensure that your price tiering is based on sound economics.

We have the tools (through innovation) and the experience (over time) AT THE RIGHT PRICE (listening to our customers) to deliver this insight (as required). Take a look at our “WHAT” page to get a better idea of our approach. Then please give us a call, it could make the world of difference to your business.

3 comments (Add your own)

1. Elmer wrote:
i bought the top tier so i deetniifly have have an opinion. i did it being a fan of the band. i already had the guilds 2, 3 & 4 so i looked at it as supporting the band i love. i know this WILL put some people off but this is through no fault of the band. their intention was just to sell 1,000 physical copies but because of word of mouth (us fans) it took a life of it's own.who knows, maybe RUtD will give Caedmon's new life in the marketplace where we will benefit in even more music in the future.i understand the frustration but also see it as a very good thing for everybody. :)

09/06/2012 @ 12:46 PM

2. quwmmro wrote:
S9WhcP bskvyyrrarlj

10/06/2012 @ 11:36 AM

3. aasvox wrote:
NWBgIr qargtytkakwi

12/06/2012 @ 5:16 PM

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