How Consumer Insights can help your Business

To be successful a business only needs to do 2 things well: 1) Make the right decision and 2) execute it perfectly. If you do that you will be successful and if you do not you will probably fail. Perspective and relevant consumer insight that provide genuine direction to the business are at the centre of both of these objectives.Octopus was created on 6 January 2011 to help companies make sense of all that wonderful information they have at their fingertips and to use that information to create fresh consumer insight. The amount of data is growing exponentially while the amount of in-house time available to extract the consumer insight from that data is declining. Only a small fraction of Market Research information is used to make decisions that drive growth - the rest is discarded and rarely revisited.

Fewer companies have the time to join the dots between different pieces of research to gain an holistic picture that will create competitive consumer insight and market advantage.


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